Should you start a blog in 2020?

Well, that’s a topic in constant debate.

On one side of the argument, some say that influencing on social media is enough.

Whereas others agree that blogging isn’t dead.

Frankly, I’m a part of the second club.

I believe that starting a blog is the best way to establish a brand as a content creator, and here’s why.

What Is A Blog?

In simple terms, a blog is a type of website that mostly consists of posts.

These posts can be in any format, including written, video, and audio.

5 Reasons To Start A Blog

Despite what may be said about blogging today, here are five reasons to start a blog in 2020:

1. As A Hobby: You can start a blog simply as a creative outlet — just to share your thoughts and experiences with the world.
2.  To Attract Customers For Your Company: If you have an online, or brick and mortar store, that offers products or services, creating a blog will help you reach more people online organically.
3. To Establish Industry Expertise: Creating content about a specific topic and sharing your knowledge can set you apart as an authority on the subject. For e.g. Neil Patel did this for online marketing.
4. A Way To Increase Your Income: Maybe you’re interested in working with brands you love? Or maybe you want to make money full-time from blogging? You can definitely do either!
5. To Create A Personal Brand: Yes, blogging applies to more people than just entrepreneurs. If you want to show employers more of who you are, a blog website is a great way to showcase your skills too.

Why Having A Blog Website Is Important

A blog website is the online real estate that you own.

(1) You’re able to control it, build it, design it and promote it how you would like. No more being at the mercy of a platform disappearing like Vine.

(2) Your target audience can also visit this platform without any consequences like algorithms, or missing out on the content they love.

AND (3) you gain the advantage of organic digital marketing from search engines like Google!

You can also think of it this way.

It wouldn’t be wise to have furniture and home decor when you haven’t secured a place to live yet, right?

Then why not have the same mindset towards blogging?

Does This Mean That I Shouldn’t Use Social Media?

Whoa, hold your horses!

You should still use social media since it is a perfect way to:

• Promote your content
• Humanize your brand
• Work with other brands

There’s no doubt that using social media platforms is a core element of building influence.

However, you must remember that it is unwise to use as the foundation of your brand.

How Much Does It Cost To Start A Blog?

It honestly depends on your reason for starting a blog.

If you’re going to start a blog in 2020 as a hobby, I suggest going the free route.

You can create a blog for free using WordPress.com, Blogger, or Medium. Just know that your website URL will most likely be yourname.wordrpress.com.

However, if you plan on starting a blog for any of the other reasons I mentioned above, I strongly suggest using a self-hosted WordPress blog just like I do!

The cost, without the bells and whistles, can equal $5 to $10 per month!

What Do I Need To Start A Blog in 2020?

I’m glad you asked!

If you’re ready to pursue the self-hosted WordPress option, CLICK HERE to download the Ultimate Launch Your Blog Checklist! 

Plus feel free to stick around and follow me on Twitter or Instagram. I constantly drop gems there for free!

PIN IT FOR LATER!